How to Get the Best Results With Split-Testing Your Landing Page

By admin on Monday, October 17th, 2011 | No Comments

If you want your landing page conversion rate to climb you need to be able to understand what has been working for you and giving you the results you want. There are many reasons as to why you might not be getting the kind of conversion rate you’re expecting from your landing page, however, if you look at the core of it, you’ll see that every landing page is the same. All you have to do is split-test the different elements of your page so that you know what is helping your conversion rate and what is hurting it and the testing process isn’t exactly complicated. The purpose of the following article is to give you a clear cut idea as to what you can do to ensure that you are getting a good response from your landing page through split-testing…

Shouldn’t your landing page force visitors into thinking that they need to take early action? This isn’t always true. Most of the time, the more urgency that exists in your landing page, the more likely it is that you will increase your conversion rate. Are you offering some sort of bonus or incentive on your landing page in case your visitors do not postpone their purchases? This is something to think about because when used properly, urgency can really raise your results; but when it isn’t, it can really hurt you.

When you promote and sell similar products it is a good idea to run a split-test to see if you can get good results from selling lots of products on one landing page or if you’ll have better results when you give each product its own landing page. Your ultimate goal with a landing page is to get conversions and no matter what the results of this experiments are, you will see that your conversion rate increases or decreases. So make sure you analyze this factor and focus on multiple products if that’s working or else go with a single offer.

Change the color of your site background to something that better matches the overall site design of your landing page. Blue is an excellent color for experimentation because it often denotes trust. Use soothing colors in the background and see how your audience responds. Sometimes conducting split testing reveals astonishing data that you didn’t know would be possible. When you work with your background color, don’t limit yourself; try any color you think might be good. Ultimately it isn’t about what you like or what you love, it is about your prospects and visitors–they will decide for you which color works. As an Internet Marketer is is important that you don’t stop yourself from doing any testing because it could have a bad impact on your overall conversion rate. Do not allow the fear of losing success that you have already found to hinder your ability to make changes, test and tweak a variety of elements in your landing page so that you know what truly works and what doesn’t. You need to put honest effort into improving your landing pages’s performance and effective split testing a variety of factors and elements can help you with this.

Additional Resources:

articlesbacklink.com/Art/486391/95/Effectively-Split-Testing-Your-Landing-Page-Everything-You-Need-to-Know.html

www.articlesinsight.com/Art/336823/95/Here-is-the-Way-You-Get-Real-Results-through-Split-Testing-Your-Landing-Page.html

www.articleshmarticle.com/Art/916580/11/How-to-Properly-Split-Test-Your-Landing-Page-What-You-Need-to-Learn.html

www.articlelayout.com/Art/332525/95/How-to-Properly-Split-Test-Your-Landing-Page-What-You-Need-to-Learn.html

www.birdflusafetysite.com/Art/385083/0/Split-Testing-Your-Landing-Page-What-You-Need-to-Know.html

www.article-smart.com/Art/435008/95/Effectively-Split-Testing-Your-Landing-Page-Everything-You-Need-to-Know.html

www.iinformyou.com/Art/519895/95/How-to-Get-the-Best-Results-With-Split-Testing-Your-Landing-Page.html

astonishingarticles.com/Art/311726/95/How-to-Properly-Split-Test-Your-Landing-Page.html

www.articlecue.com/Art/708808/11/Learn-What-You-Need-to-Do-to-Split-Test-Your-Landing-Page.html

www.phenomenalarticles.com/Art/348123/95/How-to-Properly-Split-Test-Your-Landing-Page-What-You-Need-to-Learn.html

www.basearticles.com/Art/656932/95/How-to-Properly-Split-Test-Your-Landing-Page-What-You-Need-to-Learn.html