While it will be a challenge to rank your Squidoo lens highly, just like anything else, it is certainly possible if you make all the right moves. But you should understand that this does not mean you can easily rank any highly competitive phrase just because you have Squidoo behind you. What we have in mind is to walk you through several steps that are required if you want to accomplish this task with your lens.

There are a few noteworthy on-page SEO items you can use with your content such as proper keyword optimization and making them bold in a few places. Do you understand why this is important? Naturally, you want to rank for this phrase, and whenever your lens is shown in the search engines, this particular phrase that is in bold will display. If you want Google, or Bing, to understand the theme of that particular post on your lens, then that will help. Once you site is listed, then the text must attract the attention of the person searching, and that will help that process along. Anything you can do to get your listing noticed will be a good thing and worth the effort.

Backlinking your lens requires the same amount of constant effort as does making sure your on-page SEO is done every time you publish something new. There is a benefit to using Squidoo, and that is all this optimization effort is nowhere near as time-consuming as it is for a website. You have various metrics available to you, and one of them is related to traffic. What you want to look for are the highly unique and unusual keywords, and usually long tail phrases, by which visitors to your lens found you.

What is the point of knowing that information? Well, you can obviously take those phrases and use them by either writing an article using the phrase, or you can create a brand new lens.
Lens comments as well as user ratings are extremely important, and that is something you need to get people to do. One of the reasons why Squidoo is so stable, no matter how harsh the search engine algorithm change might be, is because of the inbuilt system that takes care of spam by getting users to report it as soon as they see it. So first and foremost, don’t go ahead and write spam-focused lenses that are nothing but promotional in nature. Think of this as you would a blog, and blog owners try to engage their readers and encourage them to comment, etc. Keep in mind, if you’re not working on optimizing your lens for the search engines, you’re leaving a lot of money on the table.

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